So it's October and by now the corporate toy chain (we won't mention names but can we say "giraffe") has published its hot toy list for the Holidays.
To which we say, "Beware!"
To the the corporate toy chain, "hot toy list" primarily means, "items we want to push and we hope we can convince you shoppers to create a frenzy for a few of them." And sadly it usually works....then by January 15 those must-have toys are never heard from again.
At My Favorite Toys we ourselves will publish a "Top Ten Toy List" in about four weeks. But our list is based on customer preview reactions, creative play value, developmental benefits, and, yes, just plain fun. Our list is not tied to the latest movie, or TV show, or electronic fad.
And as an independent, family-owned, enterprise, we then compile the items ourselves --- our list doesn't come through a national edict from a corporate headquaters hundreds of miles away.
This approach is consistent with the way we run My Favorite Toys, our flagship store at University Mall in Carbondale, IL, and our online store, www.MyFavToys.com all year around.
Give us a try this Holiday season. We'll serve you with quality toys, puzzles, games and puppets....and whether you shop at our brick and mortar store or at www.MyFavToys.com, we'll treat you as a valued friend, not a commodity in a warehouse store!
...stepping down off our soapbox now!
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